Now Now | Mens Premium Crewneck T-Shirt
The Now Now T-Shirt is a playful take on one of South Africa’s most famous phrases — and one of its most confusing. In true SA fashion, now now doesn’t mean now… it means later. Sometimes much later.
Inspired by the iconic “Now That’s What I Call Music” graphic style, this design flips a global pop-culture reference into a proudly local joke that South Africans instantly understand. Bright, bold, and impossible to miss, it’s a tee that sparks laughs, conversations, and a lot of knowing nods.
Perfect for anyone who’s ever said now now, just now, or now now now — and meant something completely different each time.
T-Shirt Details (Men’s Fit)
Printed on a premium men’s t-shirt chosen for comfort, durability, and everyday wear.
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Soft, breathable cotton fabric
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Mid-weight feel for year-round comfort
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Modern regular men’s fit
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Clean neckline and sleeve finish
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Optimised for bold, high-impact graphic prints
Why you’ll love it
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Classic South African slang humour
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Clever pop-culture inspired graphic
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Bold design with instant recognition
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Comfortable men’s fit for everyday wear
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Designed by Fantastees – SA Born. Worldwide Worn.
Size guide
| XS | S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
| A) Length (cm) | 71.1 | 73.7 | 76.2 | 78.7 | 81.3 | 83.8 | 85 | 88.8 | |
| B) Width (cm) | -0.2 | 91.4 | 101.6 | 111.8 | 122 | 132 | 142.2 | 152 | 162.6 |
| B) Half Chest (cm) | 45.7 | 50.8 | 55.9 | 61 | 66 | 71.1 | 76 | 81.3 |
| XS | S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
| A) Length (inches) | 28 | 29 | 30 | 31 | 32 | 33 | 33.5 | 35 | |
| B) Width (inches) | -0.1 | 36 | 40 | 44 | 48 | 52 | 56 | 59.8 | 64 |
| B) Half Chest (inches) | 18 | 20 | 22 | 24 | 26 | 28 | 29.9 | 32 |
Care Instructions
| General | A top-choice garment known for its softness, durability, and compatibility with DTG printing, making it a favorite in both retail and promotional markets |
| Wash | Maintain the tee's quality by washing it in cold water, which helps preserve the fabric and the vibrancy of the print |
| Dry | Tumble dry on a low setting or hang dry to retain the shape and size of the tee post-wash |
| Store | Store in a cool, dry place away from direct sunlight to maintain the integrity of the fabric and colors. |