Now Now | Unisex Premium Hoodie

The Now Now Sweatshirt celebrates one of South Africa’s most iconic (and misunderstood) phrases. In true SA fashion, now now doesn’t actually mean now — it means later. Sometimes much later. And everyone knows exactly what you mean.

Inspired by the bold visual style of classic pop-culture compilation graphics, this design flips a familiar global reference into a proudly local joke. Bright, playful, and instantly recognisable, it’s the kind of sweatshirt that sparks laughs, nods of agreement, and plenty of “that’s so true” moments.

Comfortable and easy to wear, this crew neck sweat is perfect for cooler days, casual weekends, travel, or representing South African humour wherever you are.

Sweatshirt Details (Unisex Fit)

• Soft cotton-blend fabric for everyday comfort

• Mid-to-heavyweight feel, ideal for layering

• Classic crew neckline

• Relaxed unisex fit

• Ribbed cuffs, collar, and hem

• Durable construction for regular wear

Why you’ll love it

• Classic South African slang humour

• Clever pop-culture inspired graphic

• Bold design with instant recognition

• Comfortable unisex crew-neck sweatshirt

• Easy to style, easy to gift

• Designed by Fantastees – SA Born. Worldwide Worn.

Size guide

Care Instructions